[Female Objectification] Final Video Planning

Throughout the recent photography series I have produced, I have also been taking videos too. I want my final video to be mainly of a man looking and acting like the women in the noughties dance music videos (objectively hot, wet and sexy), but including snippets from the previous suggestive imagery of flowers and fruit too. I want to continue the overly saturated pink style as I feel it emphasises the feminine tone, but because I am using the colour in an intense sickly way it also contrasts with that femininity and creates an uncomfortable yet sexual vibe.

I firstly created a Pinterest board to gather ideas and gain inspiration. I like the wet, messy photographs where the model looks careless and bored; I feel I want to recreate that look with the models in my video as it creates a fierce, sexy attitude which further contrasts with the sickly feminine tone. The smudged, ruined makeup also exaggerates the sexual element – an after sex, bed look.

I want to limit my colour palette to stereotypical feminine colours. I will mainly be using pink, but I want to video to possess touches of purples and reds to break up all of the pink. Because nearly every other part of my exhibition is going to be painted hot pink I don’t want to make every single image/video pink too. I further feel the bits of other colours will draw more attention to the video as the imagery won’t completely blend in with the background it’s going against, it’ll stand out and look clearer.

Destination Calabria – Alex Gaudino, Satisfaction – Benny Benassi and M.I.L.F – Fergie are the main music videos I have explored and taken inspiration from. I watched many more objectifying and sexual music videos (mainly from the noughties), but I gained specific ideas from these certain three videos. Two of them use clips of women pouring liquids down themselves which I thought I could recreate but with thick pink liquid and a cum substitute – increasing the suggestive, overly feminine nature. I also like the camera shots/angles in Satisfaction as well as the warmly saturated tone so I will be taking inspiration from those features too.

I have also looked at the male parody of Satisfaction as my main video will be filmed of a male in the style of a objectified female. Instead of dressing my model in woman’s clothing (like the models are in this parody video), I will be focusing more on the face and suggestive items that I will include.

Annique Delphine is an artist I researched into and produced work previously influenced by her. I want to reuse some of the clips I used in DEADSAUCY (my video response to her series ABUNDANCE), as it continues the contradictory desexualisation of femininity focus and feel the suggestiveness of the pink liquid provokes an uncomfortable sexual desire.

In the Don’t Hug Me I’m Scared series, as the video continues the overwhelming, uncomfortable atmosphere becomes worse towards the end then suddenly stops and pursues as normal in a calm tone. I want to edit my video in a similar way – the items and imagery I use in my video will become busier and more intense, whilst the music getting quicker and the shots becoming more abrupt too.1

As I will be including close up shots of the male model’s face and lips, makeup is an important element to consider. I want the pink theme to continue into the makeup to further exaggerate the exceedingly, stereotypical feminine tone. Here I experimented with different variations of pink, using touches of reds, dirty greens and smoky blacks; I didn’t want to use only pink because I wanted more depth and detail in the face, and just using pink doesn’t create that. I have chosen the 2nd look because I wanted a subtle look to not overpower his masculine manner but still ‘girly’ enough to force that femininity. I also wanted to use a glossy lip like in the Satisfaction music video to accentuate the sexy, wet look and make the viewer uncomfortably aroused.

After reviewing a few different music choices I have decided to use I See Girls – Studio B as the backing track in video. I didn’t want to use a song that included swearing, too overly sexual lyrics or possessed a porn tone as there will be many underage children at the exhibition. I also don’t want my video to get censored like my final piece did in the last exhibition so wanted to choose a fairly tame track but still suggestive and in the noughties dance genre. I further liked how the lyrics repeated the word “girls” as it forces femininity on people, which will again emphasise the sickly, pink female atmosphere.

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